About Gapstars

Gapstars is a Netherlands-based software development services provider that builds remote, agile teams in Sri Lanka and Portugal for innovative tech companies. Today, we are home to 300+ TechStars and innovative minds, turning scalable software into performance products that shape the future. Our partners are highly ambitious tech companies that are looking to conquer their respective markets.

About the role
We’re looking for a hands-on Growth Marketing Specialist who loves connecting dots between data, creative, and technology. In this role, you’ll execute and optimize multi-channel campaigns, keep our digital ecosystem running smoothly, and experiment with new tools that help us attract the right kind of partners across Europe. You’ll own everything from tracking and analytics to landing pages, automation, and ad campaign execution, ensuring every digital touchpoint performs at its best.

Key Responsibilities

• Plan, execute, and monitor digital campaigns on Google, Meta, LinkedIn & and CRM tools.. 

• Manage and optimize website and landing page performance with a focus on conversion rate optimization (CRO).

• Implement and maintain tracking systems across platforms, ensuring data accuracy and consistency.

• Own HubSpot/bullhorn CRM operations, including workflow automation, audience segmentation, and outbound partner communications.

• Collaborate with cross-functional teams to ensure alignment of brand messaging, design, and campaign execution.

• Manage existing marketing products like website chatbot & assessments. 

• Analyze campaign and web performance data, providing actionable meticulous reporting and recommendations to improve ROI.

• Explore and integrate AI-driven tools and automation to improve marketing efficiency and reporting accuracy.

• Ensure compliance with brand and communication standards across all digital assets.

• Identify and implement innovative methodologies and tools to improve sales conversions and marketing execution and analytical procedures either through hands-on low code building, sourcing or building through vendor partnerships. 

• Stay up-to-date with the latest trends in digital marketing, performance media, analytics, and technology to continuously enhance campaign strategies.

• Strong project management and organizational skills, with the ability to handle multiple campaigns, stakeholders, and deadlines simultaneously.

• Effective communication skills in an international, multicultural environment with the ability to present findings and campaign performance clearly to internal teams and stakeholders.