This year, Scale Up is all about going back to the core of what makes us who we are — people and partnerships. This year’s theme draws inspiration from an era where connection came first, ambition carried a little sparkle, and communities built extraordinary things together. We’re bringing that spirit back: the timeless values, the bold energy, and the sense of celebration that reminds us that behind every milestone is a person, a team, and a partnership that made it possible. And this year, they’re taking centre stage.