Around the globe, the number of independent workers is increasing rapidly. As a majority of these independent workers are working underinsured or even uninsured, this brings to focus, a growing social problem. From its extensive insurance and technical expertise background, Alicia has found a way to address this growing gap in independent worker protection schemes.
Alicia makes fit-for-purpose insurances for independent workers, which are directly embedded in platforms that they commonly use, to ensure a seamless and simple customer journey. Alicia’s products offer the “insured by the hour” flexibility where independent workers are only covered for the duration of the work they perform.
Technology is at the heart of Alicia’s innovation within the InsureTech industry. In such a highly data and technology driven environment, Alicia’s product development efforts were being carried out by a 3rd party agent. As a scale-up in a fast-paced industry, they soon realised that this approach to product development was not sustainable in the long run when the company wanted to fastly expand its platform and services to wider Europe. Alicia was challenged with the idea of bringing its tech expertise in-house and creating a scalable tech pillar that will take ownership of its product development efforts and support the international expansion of Alicia’s platform moving forward.
